McClatchy announced today that all 30 of its daily newspapers have joined The Associated Press mobile news network, AP revealed in a release.
Two McClatchy papers, The Miami Herald and The Sacramento Bee, had already joined AP Mobile in 2008. McClatchy's Spanish-language El Nuevo Herald of Miami was the first Spanish-language daily to be used on the U.S.-Spanish section of the mobile service.
"Mobile is a key component of McClatchy's overall digital strategy," Christian Hendricks, McClatchy's vice president, interactive media, said in a statement. "Adding all our websites to AP Mobile makes it easier for consumers to access our local news and helps expand overall readership in our newspapers' markets."
AP Mobile is a multimedia news portal developed by AP that provides 24-hour access to international, national and local news. In addition to AP's own coverage of news, sports, entertainment, more than 1,000 AP members and third-party sources provide content for AP Mobile.
In comments, a reader thinks this is giving away content without bringing eyeballs to the local sites. That seems like a good point, but I don't know how AP Mobile works and what advantages McClatchy gains.
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2 comments:
If you go to www.apnews.com on your cell phone and put in a zip code, you'll get a small selection of local headlines. If you click on one, it's just the text of a story from one of the AP members. The member's logo is there, but nothing else. The logo isn't even clickable (if you want to go to the AP member's site).
Doesn't seem like a real revenue stream for McClatchy (or any other news outlet). I'm sure editors will say "it gets our name out there." No, it gets your news out there without making any money on it. And that's what it's all about (like it or not).
Of course, AP might pay the member or credit the member some of its dues when its story gets traffic? That's a good question.
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