So what exactly is McClatchy trying to do with this new “Observer interactive” venture which seeks to “partner” with some outside content? I honestly cannot tell. User complaints about the beta are primarily generating reminders that the newspaper site is now charlotteobserver.com, which exactly misses the point. As several users have pointed out in cogent comments, the beta looks like an amateur URL squatter’s page, not the work of multi-million dollar media corp...
And get this comment at Meck Deck:
The new Charlotte.com looks like crap. I took a look at it yesterday and it seemed then like many of the posts were from realtors talking about how the average price of units in The Trust is now $2M (that would be from The McDevitt Agency) or how the average cost per square foot in 5th and Poplar is now $285.
Read the whole thing here.