Thursday, October 29, 2009

Tally of daily circulation losses at McClatchy newspapers

Recap of daily circulation numbers that I have so far...

The Charlotte Observer
daily 3/31/09: 187,633
daily 9/30/09: 167,585
total loss in past 6 months: 20,048

The Sacramento Bee
daily 3/31/09: 248,855
daily 9/30/09: 217,545
total loss in past 6 months: 31,310

The Miami Herald
daily 3/31/09: 202,122
daily 9/30/09: 162,260
total loss in past 6 months: 39,862

The News & Observer
daily 3/31/09: 156,909
daily 9/30/09: 139,826
total loss in past 6 months: 17,083

Tacoma News Tribune
daily 3/31/09: ??
daily 9/30/09: 90,546
total loss in past 6 months: ?? (-14.8%)

The Olympian
daily 3/31/09: ??
daily 9/30/09: 27,023
total lost in past 6 months: ?? (-8.2%)

Still looking for numbers at the Kansas City Star and others; I'll keep updating as the info comes in.



Anonymous said...

If you were to look at these numbers over the past two years it would be over 35% circulation lost.

Anyone working at a newspaper should be very concerned about their job right now.

With these new circulation rates now official, the advertising rates for a full page, half page, etc are sure to reset at lower levels.

These new circulation rates are just a nail in the coffin. Expect another round of ad sales declining based on the new circulation numbers taking effect.

Anonymous said...

Gee, I can’t figure out why the steep decline? Let’s ask Mz. Sill. Mz Sill?

"It's just that darn economy"


"There's no dispute that The Bee has a liberal editorial page on most issues, though not all matters, and has mostly endorsed Democrats. We won't change our editorial philosophy to placate critics."

So Mz. Sill, which one is it?

Anonymous said...

Mz. Sill’s logic then dictates, since option “B” is non-negotiable, then it’s option “A”, swing in the wind until the economy gets better or Dear Leader bails them out.

Sounds like a great strategy, Mz. Sill.

Anonymous said...

She and Cheryl Dell don't have any idea how to "save" the newspaper. Their job is to make their big salaries and watch the ship sink, and they know it. Neither one of them has any credibility with their staff. Cheryl's secretary wouldn't even keep working for her, she's that out of touch with how to act like a human.