A reader this morning asks about the origin of the ad at the bottom of Page A-1 this morning in the print edition.
It's an ad sold by the McClatchy Company, The Star's parent, in all its papers with a Super Target in the area. The campaign will run for several weeks, and there may be other advertisers in that spot as well. It's currently planned to run on Sundays only.
Sounds like Donovan is almost apologizing for the ad.
Not sure why Donovan wants to downplay the ad; front page ads are being used in a lot of newspapers. Below is an ad that appeared on the front page of today's Sacramento Bee.