From what I can gather, it's little more than a platform for ads.
A reader picked up a copy and isn't impressed:
"Just picked up my free copy at the local gymnastics place. Must say I was highly disappointed. Same old information, just put on glossy paper. Nothing new, nothing different. I was hoping it was going to be an awesome source for me...but just the same recirculated stuff I've seen a hundred times in other free pubs. Bummer...I was hoping I'd love it."