Monday, May 18, 2009

Reader disappointed in Kansas City Star's new "M" magazine

The Kansas City Star just launched "M" magazine, a publication focused on moms.

From what I can gather, it's little more than a platform for ads.

A reader picked up a copy and isn't impressed:
"Just picked up my free copy at the local gymnastics place. Must say I was highly disappointed. Same old information, just put on glossy paper. Nothing new, nothing different. I was hoping it was going to be an awesome source for me...but just the same recirculated stuff I've seen a hundred times in other free pubs. Bummer...I was hoping I'd love it."



Anonymous said... is just an advertising piece.

So unless you are interested in spending money, I don't see why anyone would like it.

I am curious though as to why this is "newsworthy" to be on MW?


McClatchy Watch said...

byon -- the magazine is published by the Kansas City Star.

Anonymous said...

This blog should be called the "KC Star Watch" not the "McClatchy Watch." You're losing your focus AGAIN!

Anonymous said...

Oh I know it is published but the Kansas City Star.
I am just wondering why it is newsworthy that they are selling a "magazine" that is full of advertising that people have paid for.

Sure some people might not care for it, but as long as the advertisers find value in it, "pure profit" baby.


Anonymous said...

Does the newspaper industry have any idea what the public wants ?

Anonymous said...

Every newspaper, magazine, tv channel(and some BLOGS)are platforms for advertising.

What's new?

Anonymous said...

“Same old information, just put on glossy paper.”

Glossy paper is one thing my recycling center wants removed before depositing. More garbage for the landfills? We need to alert the Greenies at once. Those piles of glossy rags will harm us all. Surely the Scar cares about our children’s future?

Anonymous said...

“Does the newspaper industry have any idea what the public wants?”

Looking at their current downtrend, I would say they didn’t know, and didn’t care. Catering to half the population has its pitfalls.

Anonymous said...

You can't please all the people all the time.

Anonymous said...

Hmmm, quite a bit of misinformation here. The ad to edit ratio of the magazine is 40/60. That's a ratio of 40 pages of ads to 60 pages of edit--much better than any national mom magazine. It's also printed on recycled paper.