Monday, May 18, 2009

"Sign of desperation"?... critics not happy that KC Star is placing ads on front page

Former Kansas City Star columnist Hearne Christopher brings word the Star is now accepting ads on the front page.
For the first time - maybe ever - the Kansas City Star has festooned its front page with advertising. While it doesn’t identify the bright red Super Target schmooze as an ad - it spans the width of the newspaper and stands about three inches high - that’s what it is.

How big a deal is it?

Here’s the reaction of one former Star staffer I contacted- who hadn’t seen Sunday’s newspaper- after I hinted at a change to its front page:

“Don’t say it, don’t say it - they didn’t do it - did they?” he gasped. “Here’s the question; why are they doing it? Obviously they need the money, but do they really need the money that bad.”

Asked for a take on what shilling for advertisers on the Star’s front page really means, he responded: “Who knows what it means - it’s not good. I think it means that they are desperate or smart or both, but they’re certainly desperate because they never would have done this once upon a time. There’s no way this can be a good thing; it’s a desperation move. Desperation is obviously happening.”

Click here for more.

I don't have an objection to placing ads on the front page... it's something that rankles newspaper purists but I think it's a smart move. Papers should have thought of it a long time ago.
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18 comments:

Shark Girl said...

If I read newspapers, I wouldn't have a problem with ads on the front page; however, newspapers aren't worth the money.

Like I've said before, I don't read newspapers. It's old news before it gets off their press. In fact, by the time they even get their pages set for printing, Twitter news is all over the Internet and we are just a click away from the latest stories..and even more stories than what a newspaper covers.

Oh my...could it be that people just don't care to wait a day to get the news and then it's not really anything we wanted to read anyway?

Sports news is online, more photos, bios, interviews, VIDEOS! Did they get that? VIDEOS!

Why read news when you can watch a video with more coverage?

I don't care about the newspapers.

Again I'll say it. If the news industry cared about "we the people" they would stop promoting their political choices and start being fair and balanced.

They are NOT balanced. As a corporation, they don't have to be balanced if they don't want to. I have no problem with them supporting their favorite politicians and activist. They should have no problem when people like me won't support their newspaper because I disagree with what they print.

America is still fun. We are free to choose who we will support or reject.

Prepare for an Obama bailout. The newspapers need a handout of taxpayers dollars. But guess what? They still won't survive and Obama will own them. LOL

McClatchy Watch said...

Shark Girl -- true enough... as circulation declines, advertisers won't be willing to pay as much for the ads.

Anonymous said...

The News & Observer in Raleigh also debuted a front-page Target ad this weekend. Was a time I would have been horrified, but now I have to admit I'd rather see that ad than see another of my co-workers get laid off.

Anonymous said...

***In fact, by the time they even get their pages set for printing, Twitter news is all over the Internet***

Twitter "news"? Or is it unverified, unsourced gossip? Kind of like most blogs?

Anonymous said...

Why not just show Rhonda's Lokeman's mugshots on the front page everyday?

I would pay every day for that.

Anonymous said...

Ads on the front page of a newspaper is not new. It's as old as journalism.
http://www.slate.com/id/2149176/

Anonymous said...

Adverntures of Shark Girl p3

"sharky, why you and your mom always killing baboons?"

"momma says, only good baboon is a dead one. johnny, dont you know anything? pffst.. its all over the internet"

"sharky, what is the internet?"

"Its where momma and i get our news, momma said, she even writes the news, because she is smarter than a baboon"

" I used to get the news from the newspaper, but mom lost here job and we cant afford no newspaper anymore"

"thats ok jonny momma knows all the news, you can get it from her, she very smart, she knows how to make stuff up so we understand it"

"Sharky! stop talking with that marxist pig of a child can get your butt home!!"

"momma but Johnny only wants to know whats going on, they dont have any internet"

"sharky that boy gets what he deserves, his momma voted for a baboon!! Dont you go talking to that boy anymore, they the devil!
Now, go get your gun, we going to kill baboons.

Anonymous said...

Twitter "news"? Or is it unverified, unsourced gossip? Kind of like most blogs?

You mean like MNI, Times and Dowd?

Anonymous said...

11:02 AM

So it is safe to assume that you have a new target for your personal attacks?

Anonymous said...

These Lefty trolls get all excited interacting with a female.

Now they can put away their blowup dolls of Ted Kennedy and Michelle Obamababoon.

Anonymous said...

...So it is safe to assume that you have a new target for your personal attacks...

I like Shark girl, she is passionate about what she believes and she is smart enough to handle trolls like myself. I am not sure if she is really a she, but it makes no difference i would do sharky either way, remember im a marxist,liberal pig who runs around with gay folks killing babies amirite?

If it makes you feel better, i will leave a sig on all my post so you can make personal attacks on me. I leave plenty of room.

To the owner of this site, i hope you allow me to post my views on the topics at hand and the folks that write here. I know you do not agree with me. But i feel, a different point of veiw should be given.

P:

Anonymous said...

But i feel, a different point of veiw should be given.




You don't give a point of view you vandalize, disrupt and slander. You contribute nothing and your only purpose is to drive people away.

You have no need to leave a sig, you're easily identifiable but your IP address should be firmly attached to every single post that you make.

Anonymous said...

..You don't give a point of view you vandalize, disrupt and slander. You contribute nothing and your only purpose is to drive people away...

and what have you given to this site??? yeah thats what I thought.

I give my opinion and now you given yours.. hurray for free speach!!

I love trolling this blog and as long as i follow the rules set by the owner of the blog, not by you, I will continue to contribute to this blog. There is nothing you can do about it. would you like a tissue son?

P:

Anonymous said...
This comment has been removed by a blog administrator.
Anonymous said...

Why are these personal attacks being allowed?

Anonymous said...

Twitter news????? I guess if your idea of news is somebody's dog peeing on the carpet in Pennsylvania. And who do you think is posting all those great stories that are one click away? Hint: I am, and thousands of others like me who work for NEWSPAPERS. Without our (free) contributions, the Internet consists of ads, screeds and porn. Good luck in your brave new world.

Anonymous said...

...Why are these personal attacks being allowed?...

I tell you what, if Shark Girl asked me to stop doing my Adventures Of Shark Girl i will, its a promise.

however i will continue to post, and i do have an opinion on what is posted here. I am an empoyee of a newspaper and conservitive. I have been called a few names here, referred to as a leftist pig and so on. I tried to be reasonable with folks when they took joy in good people losing there jobs just because they work for a mcclatchy site, even though they were only putting food on there tables working on machinery and had nothing to do with what content was written in the paper.

I think the far right here need to spend less time attacking folks, media, president and more time promoting what it is to be conservitive.

Since nobody here really cares about that and continue to post without regard for others, i have decided to have some fun. Oh John would say its all part of the leftist stratagy, but its really just a product of the atmosphere folks created here.

Anonymous said...

Since nobody here really cares about that and continue to post without regard for others, i have decided to have some fun.




Have fun. Since no one is willing to delete you on sight I can only assume that you are being welcomed to do exactly as you have done.

Take care MW.